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马士基:数字化是生存必须

作者: 发布时间:2017-10-30 浏览量:839
马士基:数字化是生存必须
来源:World Maritime News 2017-10-27
翻译:国际海事信息网 宋文烨 张运鸿
 
       数字化,互联网,云计算和电子商务的发展正开始使商业模式发生革命性的变化,成为未来世界贸易真正的驱动力。
 
       马士基航运北亚区首席执行官施敏夫先生(Tim Smith)表示:“尽管科技进步和大型复杂船舶的建造提高了行业效率,降低了成本,但自1970年集装箱标准化以来,航运业运作的传统模式在过去的40年里并没有改变。”
 
       施敏夫在韩国首尔召开的世界知识论坛发言称,数字化将改变航运和物流的格局。
 
       企业能从大数据中获得无数提高业绩的良机,像马士基这样在全球拥有600艘船舶的企业可因此节省数亿美元。
 
       然而,数字化带来的广阔受众也给传统航运企业带来新一轮的挑战。
 
       施敏夫指出:“想要在未来的市场竞争中生存,我们必须主动迎接市场的数字化。市场不会停下来等待传统航运企业追上现代科技的步伐。”
 
       因此,如果传统航运企业不能通过数字化和创新提供新产品,业绩将很有可能缩减,被来自行业外的新兴企业取代。
 
       目前,大量的科技创业公司衍生出不断变化的客户需求,同时相应的科技解决方案也呈现指数增长。这些公司的战略优势在于他们从行业外引进了科技和资本。
 
       施敏夫解释说,传统航运企业必须改变,以应对来自外部的干扰和竞争。
 
       为此,必须大幅增加人才招聘投资,同时改变企业所有者的思维模式。
 
       他补充道,马士基正紧锣密鼓地引进IT人才,以适应数字化带来的改变,同时紧握现代科技带来的各种机遇。
 
       (本文版权归国际海事信息网所有,转载请注明出处。)
 
Maersk Line: Digitalization Is a Must If You Want to Survive
 
The rise of digitalization, the Internet, cloud computing and E-commerce is starting to revolutionize the trading patterns, emerging as the true engine of the future growth of world trade.
 
Despite technical advances and construction of ever bigger and more complex ships that have been used to improve the efficiency of the industry and cutting costs, the fundamental way the industry works has not changed over the last 40 years, since the introduction of the container in the 1970s, according to Tim Smith, Maersk’s North Asia Chairman.
 
Speaking at the World Knowledge Forum in Seoul, South Korea, Smith said that digitalization is set to change the landscape in shipping and logistics.
 
Numerous opportunities for improving business performance can be reaped from the big data, saving hundreds of millions of dollars to companies such as Maersk which has 600 ships around the world.
 
However, opening up to a wider audience enabled by digitalization also sets the stage for a new breed of competitors to traditional players in the shipping industry.
 
“We have to embrace digitalization of the market now if we want to survive. The market would not wait for traditional players in the industry to catch up with modern technology,” Smith said.
 
Hence, if traditional players do not embrace digitalization and innovation to provide the market with new products, there is a huge chance their businesses will be diminished and they will get replaced by new market entrants from outside the industry.
 
Namely, there has been an exponential increase in technological solutions aimed at addressing evolving customer needs which are being introduced to the market by a growing number of tech start-ups. The strategic advantage of these companies is that they bring the technology and capital from outside the industry.
 
As explained by Smith, traditional players have to learn how to evolve so as to fight off the threats from disrupters from outside.
 
In order to do this, considerable investment is needed in the personnel hiring and changing the mindset of business owners.
 
Maersk has been busy with the hiring of IT professions in order to be able to catch up with the changes brought about by the digitalization and at the same time seize the opportunities stemming from the modern technology, Smith added.
来源:simic

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